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PDF kostenlos Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob

PDF kostenlos Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob

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Über den Autor und weitere Mitwirkende

For more than two decades, Robert Skrob has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, in 2004 Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs. Robert’s profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls “a series of one-night stands” into long-term relationships.

Produktinformation

Taschenbuch: 152 Seiten

Verlag: Membership Services, Inc.; Auflage: 1 (4. Mai 2018)

Sprache: Englisch

ISBN-10: 0692094555

ISBN-13: 978-0692094556

Größe und/oder Gewicht:

14 x 0,9 x 21,6 cm

Durchschnittliche Kundenbewertung:

Schreiben Sie die erste Bewertung

Amazon Bestseller-Rang:

Nr. 65.562 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

The author lets you know right away that he wrote this entire book while on a 27 hour flight and it is painfully obvious. More than half of this book is spent letting the reader know the author has worked with interesting clients and is writing this book on a flight. The other half is presenting problems and examples of problems (with no solutions) that companies and associations use when on boarding new members. There are a handful of tips in this book, presented in a vague fashion with no real answers or applicable actions on the reader’s part. In fact, about half way through I looked at my spouse and said, “I think this author is doing to me, what he does for these companies and I bet the last page is information on how to pay more money to get the information you thought you were getting by buying this book.” Sure enough, there it was on the last page, your opportunity as a reader to get help from the author. I’m sorry I even bought the book in the first place.

This book is so repetitive that the 145 pages would easily have fit in a 45 page booklet. I was hoping to get some new and updated ideas for membership growth and retention in 2018, but I did not get any. I learned more from (the outdated) "Subscribe Now" than I did from this book. He wrote it in 27 hours and says that "within an hour of reading" I would know exactly how to grow and retain members - nop. I read it on my 2 hour flight and wish now that I would have used those two hours for something more productive.

The title of this book refers to Netflix binge-watching TV shows where, if a viewer got to episode X, they were likely in for the whole ride. Episode X is the "retention point."This is precisely what managers of membership programs must do. This book is a high level view of the main ingredients that keep members re-subscribing and feeling like part of the community.Big take-aways:-Information is like water. Too much is just as bad as too little, and most membership managers try to deluge their customers with more content in order to patch up declining subs.-Nobody “wants” a membership, much like nobody who bought a drill wanted a drill, they wanted a hole. And all too often a membership becomes just an information strip tease where something that could have been delivered right away gets thinned out over weeks months and years.-Membership is a luxury purchase and buyers need to feel like they’re having a luxury experience. Which means belonging to the club must confer status. This in turn demands that you confer recognition on members for achieving goals and hitting milestones.-The focus always has to be on the dream outcome, not the effort. People need to be reminded *much more often than we might think* what it is we’re trying to accomplish here and how good it will feel when we get there.-You must take deliberate action to get the customer to eliminate all other options, distractions, sources of noise.The book is VERY readable. Not only is it short, but the concepts are expressed in very simple stories (sometimes even parables) that underscore key points. You can read it in an hour but I took quite a bit longer to digest it. And underlined lots of elements.The most relevant section for me was chapter 15. In it he has an example of how Dave Ramsey focus his members on outcomes rather than processes. It took a fair amount of effort for me to translate this into a version of my own for my members, but it was WELL WORTH the effort. (I had a very hard time seeing the forest for the trees.)Using the concepts in this book we’ve extended our average retention by at least 30% and increased our lifetime customer value. Rob is an extremely knowledgeable retention specialist who has worked with a wide array of membership models.This book is not a granular dissection of blow-by-blow retention tactics. Yes, you can borrow lots of ideas from his example campaigns and you can infer many specific action points from guiding principles, but this is still a short overview. That said if it locks the concept of a moment-in-time “retention point” in your head it’ll be well worth the read.

I've been an avid subscriber to Robert's monthly "Retention report" for several years and was very excited to get this book. It's packed with great advice I've already put into action in my own business, and I'm an Amazon best selling author on marketing!Retention Point is an awesome book, if you rely on memberships or subscriptions. Don't get me wrong, the information in Robert's book will work for anybody, but it's KILLER for membership-based businesses. His Member On Ramp is a brilliant concept. Just buy it.

This book's central thesis is that you can retain your customers via a membership on ramp (onboarding flow). The book was fairly convincing and the author presented case studies from his professional practice as well as a whole lot common sense / intuition. In addition to the onboarding flow, he also gives us a framework for customer retention that we are expected to take at face value. Some of factors were obvious: "it's always about them", some made sense given the thesis: "relationship exists after the retention point", however others were kinda left for us to merely accept "Your value is the feelings you deliver" (as opposed to ROI).The ideas were good, but the book itself was a struggle to get through.Lots of fluffy writing. This is ironic given that one of his principles is that value isn't measured by the volume of content.The framework has an implicit business model in mind: A single recurring product/service offering. He does not address multi-feature products/services who would have complex onboarding needs.The framework relies to heavily on selling a dream - don't get me wrong the dream is important. But in a B2B world, this dream tends to be measured with ROI.Overall, very little practical advice, but the strategic message will resonate and inspire you. This book covers the What, and explores the Why. But in order to be a great book, the author would have needed dive into the How.To conclude, I will continue to recommend Ideas from this book, but I won't recommend this book.As a fun aside, the author did apply his 9 Membership Onboarding factors to his own book. Framing the book with his business success (dream) and ending with an upsell (he does link to his website for consulting services).

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob PDF
Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob EPub
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Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob iBooks
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Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob Mobipocket
Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob Kindle

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob PDF

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob PDF

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob PDF

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses, by Robert Skrob PDF

Download Ebook College Physics, by Roger Freedman, Todd Ruskell, Philip R. Kesten, David L. Tauck

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College Physics was written from the ground up to provide instructors and students with a fresh approach to the algebra based physics course. Its dual emphasis is on developing both deep conceptual understanding and strong problem-solving skills. College Physics also offers students a focus on real-life biological applications to illustrate why physics is important to students’ future fields of work.�For more information, please visit us here.

• Sales Rank: #70258 in Books
• Brand: Brand: W. H. Freeman
• Published on: 2013-07-12
• Original language: English
• Number of items: 1
• Dimensions: 10.97" h x 1.91" w x 8.75" l, 5.80 pounds
• Binding: Hardcover
• 1150 pages

Features

• Used Book in Good Condition

About the Author

Roger A. Freedman
Roger A. Freedman is a Lecturer in Physics at the University of California, Santa Barbara.

Dr. Freedman was an undergraduate at the University of California campuses in San Diego and Los Angeles, and did his doctoral research in theoretical nuclear physics at Stanford University under the direction of Professor J. Dirk Walecka. He came to UCSB in 1981 after three years teaching and doing research at the University of Washington.

At UCSB, Dr. Freedman has taught in both the Department of Physics and the College of Creative Studies, a branch of the university intended for highly gifted and motivated undergraduates. He has published research in nuclear physics, elementary particle physics, and laser physics. In recent years, he has helped to develop computer-based tools for learning introductory physics and astronomy and helped pioneer the use of classroom response systems and the "flipped" classroom model at UCSB. He is co-author of three introductory textbooks: University Physics (Pearson), Universe (Freeman), and Investigating Astronomy (Freeman).

Dr. Freedman holds a commercial pilot's license. He was one of the early organizers of the San Diego Comic-Con, now the world's largest popular culture convention. His likeness has appeared as a supervillian and mad scientist in both DC and Marvel Comics.

Todd G. Ruskell
Todd G. Ruskell is a Teaching Professor in Physics at the Colorado School of Mines (CSM) in Golden, CO.

Dr. Ruskell earned a B.A. in Physics at Lawrence University in Appleton, WI, and did his doctoral research on scanning probe microscopy techniques at the University of Arizona.� After two years of post-doctoral research at the National Institute of Standards and Technology in Boulder, he joined the faculty at CSM in 1999.� Dr. Ruskell specializes in teaching the introductory physics sequence.� He was one of the early adopters of both on-line homework and personal response systems and continues to refine his use of both technologies.� He was also instrumental in developing the curriculum used in the Physics Studio, where introductory physics is taught to all students at CSM.

Philip R. Kesten
Dr. Philip Kesten, Associate Professor of Physics and Associate Provost for Residential Learning Communities at Santa Clara University, holds a B.S. in physics from the Massachusetts Institute of Technology and received his Ph.D. in high energy particle physics from the University of Michigan. Since joining the Santa Clara faculty in 1990, Dr. Kesten has also served as Chair of Physics, Faculty Director of the ATOM and da Vinci Residential Learning Communities, and Director of the Ricard Memorial Observatory. He has received awards for teaching excellence and curriculum innovation, was Santa Clara's Faculty Development Professor for 2004-2005, and was named the California Professor of the Year in 2005 by the Carnegie Foundation for the Advancement of Education. Dr. Kesten is also co-founder of Docutek, A SirsiDynix Company, an Internet software company, and served as the Senior Editor for Modern Dad, a newsstand magazine.

David L. Tauck
Dr. David Tauck, Associate Professor of Biology, holds both a B.A. in biology and an M.A. in Spanish from Middlebury College. He earned his Ph.D. in physiology at Duke University and completed post-doctoral fellowships at Stanford University and Harvard University in anesthesia and neuroscience, respectively. Since joining the Santa Clara University faculty in 1987 he has served as Chair of the Biology Department, the College Committee on Rank and Tenure, and the Institutional Animal Care and Use Committee; he has also served as President of the local chapter of Phi Beta Kappa. Dr. Tauck currently serves as the Faculty Director in Residence of the da Vinci Residential Learning Community.

Most helpful customer reviews

2 of 2 people found the following review helpful.
The best book of physics for non-specialists in a long time
By Ronaldo S. de Biasi
This is a remarkably good physics book for medicine and biology students. I was particularly impressed with the "Watch Out!" and "Got the Concept?" boxes, whose purpose is to address some common physics misconceptions. The examples and problems are well chosen, the text is crisp and the illustrations are great. I recommend it without reservation.

1 of 1 people found the following review helpful.
Get this book if you love not reading it and watching tons of YouTube tutorials
By nick genco
Get this book if you love not reading it and watching tons of YouTube tutorials. Book is confusing and the problems are terrible.

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Buy Preliminary Edition if you're smart
By Cody
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• Sales Rank: #529756 in eBooks
• Published on: 2010-09-01
• Released on: 2010-09-01
• Format: Kindle eBook

Most helpful customer reviews

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Excellent spiritual reading!!!
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An excellent summary of the essential virtues
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High Recommend
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Über den Autor und weitere Mitwirkende

Fritz Gruber (1956-2016), erfahrener Übersetzer, Journalist sowie Autor von Spielen und Büchern (oft unter Pseudonym), klärt auf höchst unterhaltsame Weise viele Missverständnisse und Mythen auf. Zu über 300 Songs liefert er die oft verblüffenden Erklärungen rätselhafter Textzeilen, bei denen uns allen die Wörterbücher nicht wirklich weitergeholfen haben. Denn ein Joint ist nicht immer ein Joint und eigentlich nie ein Gelenk. Und was macht dieser Bogart eigentlich mit dem Joint? Wie sang doch Paul Simon einst: Many s the time I ve been mistaken. And many times confused.

Produktinformation

Taschenbuch: 352 Seiten

Verlag: Quinto; Auflage: 1 (4. April 2016)

Sprache: Deutsch

ISBN-10: 3898357503

ISBN-13: 978-3898357500

Vom Hersteller empfohlenes Alter: Ab 30 Jahren

Größe und/oder Gewicht:

13,9 x 3,2 x 20,5 cm

Durchschnittliche Kundenbewertung:

4.1 von 5 Sternen

18 Kundenrezensionen

Amazon Bestseller-Rang:

Nr. 89.475 in Bücher (Siehe Top 100 in Bücher)

Das Buch macht Lust, die alten Songs wieder oder neu zu entdecken, auch wenn es darin im Wesentlichen nur um die Texte geht. Locker geschrieben entschlüsselt es einige englische Wortspielereien, lässt den Lesern aber genug Raum für eigene Interpretationen und Gedanken. Ein Schuss Selbstironie, Wortwitz und überraschende Erklärungen englischer Ausdrücke machen es zu einem kurzweiligem Lesevergnügen.

sollte ein Geschenk sein für einen fanatischen Musik-Liebhaber, dem ich früher immer die Texte übersetzen / versuchen, zu erklären musste.Hab es selbst behalten...

Nett erklärt. Genau das was man immer wissen wollte - auch gewagt hat zu fragen, aber von den selbsternannten Auguren nur ein müdes Lächelen bekam, "Wie? Du verstehst das nicht!" - um ihre Gruppenherrschaft zu sichern! Doch damit ist jetzt Schluß! Lesen und denen eine langen nase drehen, die glaubten es zu wissen. Habe bisher keinen getroffen, der wußte was hinter den Songs steckt.Einige Stelle lönnten aber noch weiter ausgebaut werden, aber insgesamt ein gelungenes Werk.

Zur Bestätigung meiner ausgereiften Englischkenntnisse, war dieses Buch hervorragend. Ich bin Hobbymusiker und kenne die meisten Songs auswendig. Wie bei anderen Büchern, mit einem ähnlichen Anspruch, brachte das Buch inhaltlich keine neuen Erkenntnisse.Für Nichtmusiker und sogenannte Nebenbeihörer, die einfach ein bisschen Hintergrundwissen wollen, ist das Buch geeignet.

es werden Ausdrücke näher erläutert, die sich vielleicht nicht so ganz übersetzen lassen und zu Irrtümernführen können..... aber nach den ersten Liedern fand ich das Buch mehr langweilig als interessant.

Jetzt erst verstehe ich viele der Songs aus meiner Jugend.Auch die vielen weiteren Ausholungen(wie die Bemerkungen zu den Texten von Procul Harum) findet man sonst nirgends. Eine wahre Fundgrube also!

Ein sehr gutes Buch, noch besser als "I don't like mondays". Wenn es noch mehr Literatur auf dieser Ebene gibt, würde ich noch weitere Bücher kaufen. Danke dafür.

Mal zum Reinlesen, zum Durchlesen oder als Nachschlagewerk. Interessant und kurzweilig werden Songtexte und auch Hintergründe dazu dargestellt, nicht nur für Oldie-Fans zu empfehlen.

1000 Mal gehört, 1000 Mal fast nix kapiert: Was Sie schon immer über englische Songtexte der 60er und 70er Jahre wissen wollten (aber nie zu fragen wagten), by Fritz Gruber PDF
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1000 Mal gehört, 1000 Mal fast nix kapiert: Was Sie schon immer über englische Songtexte der 60er und 70er Jahre wissen wollten (aber nie zu fragen wagten), by Fritz Gruber PDF

1000 Mal gehört, 1000 Mal fast nix kapiert: Was Sie schon immer über englische Songtexte der 60er und 70er Jahre wissen wollten (aber nie zu fragen wagten), by Fritz Gruber PDF

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• Sales Rank: #913079 in Books
• Brand: Brand: McGraw-Hill
• Published on: 2012-09-11
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .90" w x 6.40" l, 1.05 pounds
• Binding: Hardcover
• 224 pages

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• Used Book in Good Condition

Review
"This book nails it.� It pinpoints the mind, spirit and thought process of an entrepreneur and explains how a guy like me can have ADHD, struggle in school and STILL retire at 49. It's a must read for anyone who wants to create their own luck in life." - Jim Halpin, former CEO Comp USA, former President of Homebase & BJ's Wholesale.

"The Entrepreneurial Instinct is a must read for anyone aspiring to excel by challenging conventional wisdom and rolling with the punches to do what comes naturally." �- Ajay Banga, President & CEO, MasterCard Worldwide

"Illuminating and rich case based insights into the physiology that drives entrepreneurial risk-taking and decision-making."� - Ian MacMillan, Professor of Entrepreneurship, Director of Sol C. Snider Entrepreneurial Research Center, The Wharton School

"I couldn't put this book down.� The author does an outstanding job drilling down to unearth exactly what allows some to risk life and limb to create something of value, a feat that should ignite interest in many. Highly recommended reading." - Robert DiRomualdo, Former Chairman & CEO Borders Group, Former CEO Hickory Farms

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About the Author
Monica Mehta is an investor, author and sought after expert on small business and finance topics. She brings 15 years of hands-on experience as an operator of multi-million dollar consumer businesses and advisor to hundreds of entrepreneurs.� She is currently a Managing Principal at Seventh Capital, a New York based investment firm.� She also writes a regular small business column for Bloomberg Businessweek and appears on-air as a finance expert for Fox News, Fox Business, ABC News and MSNBC.She is a graduate of the Wharton School of the University of Pennsylvania.

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9 of 9 people found the following review helpful.
Achieve Your Dream
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Grundlagen, Bemessung, KonstruktionGebundenes BuchBrandaktuell und praxisorientiert beinhaltet dieses Werk das aktuelle Fachwissen zur Planung und Konstruktion von Ingenieurholzbauten nach der neuen DIN 1052. Neben einer kurzen Übersicht zum Baustoff Holz und seinen mechanischen Eigenschaften bieten die Autoren eine Einführung in das neue Konzept der Teilsicherheitsbeiwerte und erläutern ausführlich den Nachweis der Gebrauchstauglichkeit sowie allgemeine Nachweise in den Grenzzuständen der Tragfähigkeit. Eingehend wird auch die Bemessung der unterschiedlichen mechanischen und zimmermannsmäßigen Holzverbindungen beschrieben. Eine große Zahl an Konstruktions-, Detail- und Bemessungsbeispielen vervollständigt das Buch und macht es so zu einem umfassenden Arbeitsmittel für die praktische Arbeit bei der Planung und Konstruktion von Holzbauwerken.Aus dem Inhalt:Baustoff HolzKonzept der TeilsicherheitsbeiwerteMechanische Eigenschaften von HolzbaustoffenZimmermannsmäßige HolzverbindungenIngenieurmäßige HolzverbindungenNachweis der GebrauchstauglichkeitNachweise in den Grenzzuständen der TragfähigkeitKonstruktions- und DetailbeispieleBemessungsbeispiele.

Produktinformation

Gebundene Ausgabe: 245 Seiten

Verlag: Fraunhofer IRB Verlag (4. Januar 2005)

Sprache: Deutsch

ISBN-10: 3816765831

ISBN-13: 978-3816765837

Größe und/oder Gewicht:

22 x 2 x 30,2 cm

Durchschnittliche Kundenbewertung:

Schreiben Sie die erste Bewertung

Amazon Bestseller-Rang:

Nr. 165.127 in Bücher (Siehe Top 100 in Bücher)

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